Breaking Barriers: How Thin Air Labs Helped connect-x Secure $250,000 from Alberta Innovates DICE Funding

Funding Catalyst

January 15, 2025

Breaking Barriers: How Thin Air Labs Helped connect-x Secure $250,000 from Alberta Innovates DICE Funding

In the rapidly evolving world of digital innovation and clean energy, funding is often the key to turning groundbreaking ideas into reality. For connect-x, a company focused on making energy management smarter and more efficient, Thin Air Labs' Funding Catalyst service played a critical role in navigating the competitive funding landscape and telling their story.

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The Challenge: Standing Out in a Competitive Space 

The Alberta Innovates Digital Innovation and Clean Energy (DICE) program represents one of the province's most forward-thinking funding initiatives. With a mandate to support technologies that enable a sustainable future, competition for these funds is fierce. For connect-x, a company using advanced technology like AI and automation to predict energy needs, the challenge was clear: demonstrate their value in an industry largely dominated by energy incumbents.

The Solution: Building a Compelling Storytelling Narrative with Thin Air Labs 

Recognizing the complexity of the application process and the need for a compelling narrative, connect-x partnered with Thin Air Labs' Funding Catalyst team. Together, they:

  • Defined a Clear Narrative: The team worked closely with connect-x to position their innovation as a critical contributor to Alberta's energy transition.
  • Crafted a Winning Application: Every detail of the grant application was fine-tuned to align with Alberta Innovates' objectives.
  • Leveraged Strategic Insights: With Thin Air Labs' extensive experience in the funding ecosystem, connect-x gained insights that gave them a competitive edge.

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The Outcome: $250,000 in Grant Funding

In 2024, connect-x became one of just six winners of the Alberta Innovates DICE funding, standing out as the only non-oil and gas company in the cohort. This success story highlights not just the innovation driving connect-x, but also the power of strategic collaboration in achieving funding success. 

As Pratik Ghoshal, Founder & CEO of connect-x shared, "We were told we were the only non-oil and gas company to win this funding. This achievement wouldn't have been possible without the Thin Air Labs Funding Catalyst team."

The Thin Air Labs Difference 

What sets Thin Air Labs apart is their ability to deeply understand a company's unique value proposition and communicate it effectively to funding bodies. By partnering with connect-x, they ensured every part of the application process—from strategy to execution—was aligned for success.

Looking Ahead 

With Alberta Innovates DICE funding secured, connect-x is now positioned to scale its impact and contribute meaningfully to a cleaner, more innovative energy future. This success story serves as a testament to how strategic partnerships can drive meaningful outcomes.

Ready to Secure Your Next Big Funding Win? 

If you're navigating the complexities of grant funding, Thin Air Labs is here to help. Our Funding Catalyst service is designed to guide you every step of the way, ensuring your innovation gets the support it deserves.

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