Thin Air Labs partnered with Turtle to completely transform the visual experience for HONE Athletics’ flagship apps—HONEATHLETICS and HONEWORK+LIFE. With a sharp focus on precision and impactful design, our team delivered a reworked design for their platform that not only captivates users but also stays true to the brand’s identity.

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‍The Challenge

HONE Athletics sought to elevate user interaction by integrating a suite of high-quality static and animated graphics. The key challenges were to:

• Enhance Visual Engagement: Create graphics that are both visually stunning and seamlessly integrated into the app experience.
• Brand & UX Alignment: Ensure every asset resonated with the established brand identity while meeting modern UX expectations.
• Streamline the Process: Execute a rigorous design process that allows for real-time feedback and multiple iterations—all within an ambitious four-week timeline.
  

Our Precise Solution

At Thin Air Labs, we believe that precision in execution is the cornerstone of exceptional design. Working hand-in-hand with Turtle, our approach was meticulously structured to drive results:

• Discovery & UX Research: We kicked off with immersive collaborative sessions to align on project goals, design guidelines, and user expectations. This early phase was crucial to setting a clear vision.
• Conceptual Design & Prototyping: Two distinct, user-centric design concepts were developed, each infused with the brand’s core elements. These prototypes laid the groundwork for innovative static and animated graphics.
• Iterative Graphic Development: Employing a rigorous, iterative design cycle, we refined both static and animated assets. Each loop of feedback ensured our visuals not only engaged users but also enhanced usability and accessibility.
• Final Hi-Fi Review & Implementation: In the final phase, every asset underwent a comprehensive review to guarantee flawless integration into the HONE platforms. This step ensured that our high standards of design precision were met without compromise.

Get in touch with us today to learn how we can support the growth of your business.

‍The Outcome‍

Our focused approach resulted in a visually compelling and intuitive rewards platform that significantly boosted user engagement. Key outcomes included:

• Enhanced User Experience: New static and animated graphics provided an immersive, interactive experience that resonated with users.
• Streamlined Design Process: Our structured and iterative methodology ensured rapid execution and flawless alignment with both user needs and brand identity.
• On-Time, On-Budget Delivery: Precision in our process meant we met a tight four-week deadline without sacrificing quality, underscoring our commitment to excellence.

‍Praise from HONE Athletics

“The designers did great work and it looks a lot cleaner than it did before. You did more than we anticipated!”
– Leanne St. Louis, Chief of Product Development at HONE

Thin Air Labs’ precision and collaborative spirit, combined with Turtle’s design expertise, have not only reimagined the HONE apps but set a new benchmark in UX design excellence.

‍Get in touch with us today to learn how we can support the growth of your business.

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