In this episode of The Founder Mindset, Jeff Adamson discusses his passion for putting Canada’s prairies on the map by building Neo Financial. From humble beginnings in Saskatoon to scaling SkipTheDishes, Jeff dives into his motivation to establish Neo as a transformative digital bank by building an ambitious team of mission-driven talent. He offers advice on navigating entrepreneurial challenges, from managing runaway demand to harnessing his sports background for success in business. Jeff's story is a testament to the power of community, innovation, and hard work. Jeff also reflects on the importance of trust, the evolution of digital banking, and how Neo is creating a future where Canadians can access a streamlined, customer-centred financial experience. For Jeff, Neo is more than a tech company—it’s a mission to keep Canada’s brightest talent in the prairies and create lasting impact across industries.