"Good storytelling helps people understand what’s being developed, why it matters, and why they should care.” --- Leah Sarich, Head of Story

On this episode of Shift, by Alberta Innovates, our Head of Story Leah Sarich is in conversation with Host, Jon Hagan and the Founder of Kasm Consulting Kira Kelsie. They discuss the power of storytelling to help the broader community understand how the tech sector can help diversify the economy and impact people's lives. They share tips on effective storytelling, particularly when it comes to deeply technical subjects. They also challenge startup founders to do their own storytelling, to champion their own companies and for all of us to share those stories.

Listen to the full episode wherever you get your podcasts or here.

Leah Sarich hosts The Founder Mindset podcast, where she talks to founders about what it really feels like to build a company from that first big idea. Listen to these genuine conversations wherever you get your podcasts, or right here.