Webflow: Reusability vs Maintainability

In this latest blog from the developers on our Product Traction team, they explore the pros and cons of website building tool, Webflow.

When it comes to building websites quickly and efficiently, platforms like Webflow offer a lot of appeal. These no-code and low-code tools enable designers and developers to get a project up and running with minimal effort, offering visual editors and pre-built components that streamline the design process. However, as with any tool, Webflow and similar platforms come with limitations—especially when it comes to long-term scalability and maintainability.

The Appeal: Speed and Convenience

One of the biggest advantages of using platforms like Webflow is the ability to create and launch a website rapidly. For individuals or teams that need to get something live without the need for extensive technical knowledge, Webflow is a perfect match. Whether you’re building a personal portfolio, a startup landing page, or even a more complex site, you can move from concept to deployment in a fraction of the time it would take with traditional coding approaches. 

This speed-to-market is incredibly valuable, particularly in the early stages of a project when the focus is on getting something functional up and running rather than perfecting long-term scalability.

Outgrowing the Tool

The challenges of platforms like Webflow become evident as your site grows in complexity. Eventually, you might hit a ceiling—one that depends largely on how rigorously you’ve applied clear design patterns and maintainability principles from the outset. The more complex your project becomes, the harder it is to manage without running into serious limitations.

One of the key issues here is reusability. While Webflow allows you to define classes and elements that can be reused throughout your site, there’s no easy way to manage or track where these classes are being applied. This lack of visibility makes it difficult to determine where changes are affecting the site. For instance, if you tweak a shared class, you may inadvertently impact multiple areas of your site without realizing it until something breaks.

The Problem with Class Management

Webflow’s approach to class management is both a blessing and a curse. On one hand, the shared classes system lets you rapidly create consistent elements across your website. On the other hand, once your site reaches a certain level of complexity, it becomes very challenging to track how each class is used and what impact modifying them will have. 

There’s no dedicated interface where you can view all classes and see their associated elements. Without this, changes can feel like shooting in the dark. This leads to a key maintainability issue: the larger the site, the more difficult it becomes to untangle dependencies between elements and ensure everything remains consistent. At some point, making site-wide changes might require starting from scratch because cleaning up the structure becomes a herculean task.

The Lack of a “Diff” Mechanism

Another critical shortcoming is Webflow’s publishing system. When you make changes in the Webflow editor, the platform simply tells you that there are “changes to publish.” However, it doesn't provide a “diff” mechanism—a way to see what specific changes are about to go live. For larger sites or more complex updates, this can make deployment risky. You won’t know exactly what’s changed or where, which is a stark contrast to development environments where version control tools offer detailed insight into changes before they are pushed to production.

The Balance Between Maintainability and Reusability

Ultimately, the trade-off between maintainability and reusability is a key factor when deciding whether to continue with Webflow as your project grows. In the early stages, the convenience of reusing classes and quickly publishing updates is appealing. But as the site becomes more complex, the lack of transparency in class usage and the absence of a detailed diff mechanism make maintaining the site a real challenge.

For small to medium-sized projects, these trade-offs may be manageable. However, if your site is integral to your business and requires ongoing updates, the convenience of platforms like Webflow may be outweighed by the frustrations of managing complexity down the line. 

In such cases, you may find that you’ve outgrown the tool, and it’s time to transition to a more robust solution where scalability, maintainability, and visibility are prioritized from the start.


The Thin Air Labs Product Traction team provides strategic product, design and development services for companies of all sizes, with a specific focus on team extensions where they seamlessly integrate into an existing team. Whether they are deployed as a team extension or as an independent unit, they always work with a Founder-First Mindset to ensure their clients receive the support they need.

To learn more about our Product Traction service, go here.

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